Privacy Policy

This Privacy Policy describes how Fable Pets collects, uses, and protects your personal information when you visit our website or make a purchase from us.
We are committed to protecting your privacy and processing your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and other applicable data protection laws.

Who We Are

Business name: Fable Pets
Registered address: Fable Pets, 10 Downing St, London SW1A 2AA, United Kingdom
Phone: +44 7865 643813
Email: contact@fablepets.co.uk
Website: fablepets.co.uk
Opening hours: Monday to Saturday: 8:30 AM – 9:00 PM | Sunday: 8:30 AM – 12:30 AM

Information We Collect

Information You Provide to Us

When you place an order, create an account, or get in touch with us, we may collect the following details:
  • Full name
  • Email address
  • Telephone number
  • Billing and delivery addresses
  • Order details and purchase history
  • Payment information (processed securely by trusted third-party payment providers — we do not store your full card details)

Information Collected Automatically

As you browse our website, certain information may be collected automatically, including:
  • IP address
  • Browser type and device details
  • Pages viewed and time spent on the site
  • The website that referred you to us
This information helps us understand how our website is used so we can improve its performance and your shopping experience.

How We Use Your Information

We use your personal information for the following purposes:
  • Processing and delivering your orders
  • Responding to enquiries and providing customer support
  • Keeping you informed about your purchases, such as order confirmations and delivery updates
  • Improving our website, products, and services
  • Meeting our legal and regulatory obligations
  • Detecting and preventing fraud, and maintaining the security of our website
We only process your personal data when a valid lawful basis applies.

Legal Basis for Processing

Under the UK GDPR, we process your personal data on one or more of the following grounds:
  • Performance of a contract — to fulfil your orders and provide the services you request
  • Legal obligation — where the law requires us to retain or share certain information
  • Legitimate interests — for purposes such as improving our services and preventing fraud, provided these interests are not overridden by your rights
  • Consent — where you have given us permission, such as for optional marketing communications

Sharing Your Information

To operate our business, we may share your information with trusted third parties, including:
  • Payment processing providers
  • Delivery and shipping partners
  • Website hosting and ecommerce platform providers (such as Shopify)
  • Analytics and marketing service providers
Every third party we work with is required to handle your data securely and in line with data protection laws.
We never sell or rent your personal information to anyone.

International Data Transfers

Some of our service providers may process your data outside the United Kingdom. Where this occurs, we ensure that appropriate safeguards — such as standard contractual clauses or adequacy decisions — are in place to protect your information.

Data Retention

We keep your personal information only for as long as it is needed to:
  • Complete and support your orders
  • Comply with legal and accounting requirements
  • Resolve disputes or handle complaints
  • Enforce our terms and policies
Once your data is no longer required, it is securely deleted or anonymised.

Your Rights

Under UK data protection law, you have the right to:
  • Access — request a copy of the personal data we hold about you
  • Rectification — ask us to correct inaccurate or incomplete information
  • Erasure — request that we delete your personal data in certain circumstances
  • Objection and restriction — object to or limit how we process your data
  • Data portability — receive your data in a structured, commonly used format
  • Withdraw consent — where we rely on your consent, you may withdraw it at any time
To exercise any of these rights, please contact us using the details in the "Contact Us" section below.

Cookies

We use cookies to keep our website functioning properly and to enhance your browsing experience. You can control or disable cookies at any time through your browser settings, though some parts of the website may not work as intended without them.

Security

We apply appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse. All payments are processed through secure, trusted payment providers.

Children's Privacy

Our website and services are intended for adults. We do not knowingly collect personal information from children without the consent of a parent or guardian. If you believe a child has provided us with their data, please contact us so we can remove it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be published on this page, and the revised version takes effect from the date it is posted.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, you can reach us at:
Registered address: Fable Pets 10 Downing St London SW1A 2AA United Kingdom
Phone: +44 7865 643813
Email: contact@fablepets.co.uk
Website: fablepets.co.uk