best seller
Fable Pets 40cm Fleece Rope Dog Toy
£6.00
A LONDON PET STORE — EST. 2021
Every Pet Deserves a Good Story.
Thoughtfully selected food, treats and essentials for dogs and cats — from our physical store in central London to your doorstep.
UK Warehouse Dispatch
30-Day Returns
Secure Checkout
Dispatched from the UK
Tracked delivery on every order
30-Day Returns
Simple, no-fuss process
Secure Payments
Processed by trusted providers
Real London Store
10 Downing St, open 7 days
Our Collections
For Dogs & For Cats
This Week in Store
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Our store at 10 Downing St, London — open seven days a week.
Our Story
From a Little Shop on Downing Street
Fable Pets opened its doors in 2021 in the heart of London. What began as a small neighbourhood shop — with flowers out front and a water bowl by the door — became a place local pet owners trust for honest advice and carefully chosen products. Now, we deliver the same selection from our UK warehouse to homes across the country.
Read our full story →What We Stand For
Honestly Chosen
Every product on our shelves — physical and digital — is selected for quality and suitability. If we wouldn't give it to our own pets, we don't sell it.
Rooted in London
We're a real store with real people. Visit us at 10 Downing St, or reach us by phone and email — we're happy to help.
Considered & Practical
Clear pricing including VAT, transparent delivery estimates, and a straightforward 30-day return policy. No fine-print surprises.
Our London Store
Step Inside
Photographed at our store — 10 Downing St, London.
Delivery and returns, made clear
Before You Order
Shipping from the UK
All orders are processed and dispatched from our United Kingdom warehouse. Economy Shipping: 5–8 business days — Free. Standard Shipping: 3–4 business days — £15. Delivery times are estimates and may vary during high demand or courier delays. Tracking is provided where available.
Read the full Shipping Policy →30-Day Returns
You have 30 days from the date of delivery to request a return. Items must be unused and in original condition. Contact us with your order number and we'll guide you through the process. Refunds are issued after inspection.
Read the full Return Policy →By placing an order you agree to our Shipping and Return Policies — we encourage every customer to read them.
Good to Know
Frequently Asked Questions
Quick answers about orders, delivery and returns. For anything else, our team is a message away.
Contact Us
All orders are dispatched from our United Kingdom warehouse. Read the full FAQ
Economy: 5–8 business days (Free). Standard: 3–4 business days (£15). Times are estimates. Read the full FAQ
30 days from delivery, items unused and in original condition. Read the full FAQ
Yes — transactions are processed by trusted third-party providers. We never store full payment details. Read the full FAQ
No — guest checkout is available. An account simply makes tracking orders easier. Read the full FAQ
Visit us
Fable Pets, London
Opening hours
Monday – Saturday8:30 AM – 9:00 PM
Sunday8:30 AM – 12:30 AM