How It Began
Every Pet Deserves a Good Story
Fable Pets opened in 2021 as a small, independent pet shop at 10 Downing St, in the heart of London. The name came from a simple belief: every pet has a character, a personality, a little story — and the right food, toy or bed helps that story along.
With carved wooden shelves, flowers outside the door and a water bowl on the pavement, the shop quickly became part of the neighbourhood's daily walk. Local dog owners stopped by for advice; cat owners came for the carefully chosen food brands.
In 2024 we extended the same shelves online, dispatching from our UK warehouse so customers beyond London could shop the same selection.
If we wouldn't give it to our own pets, we don't sell it.
